WWE SmackDown vs. Raw 2010 is a professional wrestling video game developed by Yuke's, and published by THQ,and is the sequel to its predecessor WWE SmackDown vs. Raw 2009.
The game is based on the professional wrestling promotion World Wrestling Entertainment (WWE), and is named after the promotion's two brands: SmackDown and Raw. It also features the promotion's former third brand ECW. It is also the last game to feature the third promotion, ECW. Similar to previous games in the series, WWE SmackDown vs. Raw 2010 involves players competing in various different professional wrestling matches, either as one of the in-game characters based on WWE's roster or as a character created in the Create-a-Superstar mode. WWE SmackDown vs. Raw 2010 adds several new features with the main theme based around customization, such as a Story Designer allowing players to create their own playable WWE storylines, an expansion on the Create-a-Finisher mode to include aerial techniques and for the Xbox 360 and PlayStation 3 versions, the customization of attire colors in a mode called Superstar Threads, a revamped Create-a-Superstar mode and a Paint Tool for creating logos to use on their created characters.